If we expect a drink to contain sugar, we enjoy it more, even if it actually contains just artificial sweeteners. Conversely, when people were expecting an artificially sweetened drink but were sneakily given a sugary one, they enjoyed the sugary drink less.

· · 来源:tutorial资讯

Alex Lieberman is the co-founder of Morning Brew, the wildly successful newsletter-turned-media-empire that made business news actually fun to read. After selling it for an eye-popping $75 million, he went on to cofound Tenex, a company helping businesses innovate with AI, and storyarb, which helps on the content creation side of marketing. Recently, Alex joined me on How Success Happens to share the raw, honest story behind his journey — from being a bullied kid to becoming a relentless builder of big things. “I didn’t feel smart. I didn’t feel attractive, I just felt less-than,” he explains. “And I felt this deep desire to prove that I wasn’t mediocre.”

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Photograph: Brad Bourque

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